CONSULTING SERVICES
Research & Analysis
Operations & Management
The most successful businesses are those who know, understand, and implement every operational detail that impacts the bottom line. If The Kocent Group did not develop your guidelines, we can significantly improve a food & beverage venues performance with a comprehensive, front and back-of-house Operations Assessment. Our top to bottom process evaluates every aspect of the business, including safety, productivity and food costs. We love what you do and want you to succeed.
Operations
To see what’s really happening with your business, you need outside, expert, objective perspective. You need a team that specializes in restaurant consulting to assess each and every aspect of your operation: from front of house and back office to personnel, purchasing, and menu design … and everything in between.
Management
Incorporating appropriate systems throughout a restaurant or food service outlet allows for streamlined operations with measurable financial results. Successfully executed day-to-day operations require sound management. And from inside out, we understand how to achieve top results at every step of the way.
"We’re operators. We’re owners. We’re objective … We get results."
We design and implement systems for day-to-day operations that cover front of house, back office, front desk, bar, service/training, line prep, and receiving programs. Where your business is weak, we work to repair, strengthen, and improve it. Each operation is measured against our award winning foundational standards, allowing us to engineer profitable systems that deliver on your bottom line.
Concepting & Implementation
Concept
The vision of what your food or beverage concept will be may only exist in your mind’s eye, or you may have a binder full of ideas and inspiration. Perhaps the storefront or retail space has been secured and the design and architecture are underway. What ties it all together?
There has to be be a real brand with a story or a strong message that can be packaged and sold, whether to investors, to guests or to the media. The package is shaped by a guiding principal, an organizational hub from which all other factors radiate, like spokes on a wheel. This is your brand filter. From the brand filter comes the identity of the concept, which is the visual and figurative representation of your idea.
We guide clients through this process to help them see a clear organizing principal, to define their brand filter and messaging, and lead them into identity development and design. From this process, guidelines are created and messages are written. The overarching goal is to build the foundation for your vision that binds concept, menu, and decor, and ultimately shapes the experience that your guests will have.
Implementation
You’ve set your goals and have a plan in place for the future of your concept. But, how do you make it all happen? We activate the implementation plan by using our talent network to maximize outcomes, ensuring that ideas become reality as efficiently and cost effectively as possible.
We apply our experience and operational know-how to develop the systems, standards, best practices, and customized operational and management plans to meet the needs of your concept – be it a fast casual, full-service … or a format that falls somewhere in between.
Positioning & Marketing
Marketing success is truly only defined by the execution of a strategic, integrated plan. It’s not about spontaneity or last minute promotions, nor is it about running endless ads, but the best strategies are born from a solid, comprehensive Marketing Action Plan (MAP) that is proactive, creative, varied, and tied to a budget – and a calendar.
We consider advertising, buzz strategies, events, outreach, promotions, media targeting, social media, digital communications, and more among the tools to gain the most success in any food service operation. Our marketing team develops top line plans for implementation and execution by in-house resources (or through a local agency) to meet your needs.
We know how to build awareness, market share, buzz-worthy impressions, and guest trial by leveraging these types of tools, guided by first-hand experience with highly successful operations and restaurants. From graphic design and website development to marketing, communications, and social media, to making it all work together, we provide the insight, know-how, and multi-layered strategy to expand your brand reach, generate new guest trial, and create a high level of brand loyalty with your guests as critical messengers.
Development & Renovation
The hospitality business is constantly evolving. We help our clients navigate change with our ability to forecast the evolution of a project and anticipate next steps with solutions, not just workaround responses.
From a renovation project to broadening or expanding a brand into a new marketplace, our project management team keeps clients on track and focuses resources wisely to achieve the next level of business success. Large or small, we apply our knowledge, skills, and techniques to execute projects effectively and efficiently. We provide strategic competency for you to tie project results to business goals. Thus, allowing you to better compete in your marketplace.
The vision of what your food or beverage concept will be may only exist in your mind’s eye, or you may have a binder full of ideas and inspiration. Perhaps the storefront or retail space has been secured and the design and architecture are underway. What ties it all together?
There has to be be a real brand with a story or a strong message that can be packaged and sold, whether to investors, to guests or to the media. The package is shaped by a guiding principal, an organizational hub from which all other factors radiate, like spokes on a wheel. This is your brand filter. From the brand filter comes the identity of the concept, which is the visual and figurative representation of your idea.